Valvoline
147
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Valvoline

BMA developed a range of innovative direct marketing programs targeting Motor Dealerships, Road Transport and the Commercial Marine industry to communicate that all Valvoline products are fully specified for all these uses and secure an interview with senior management. The programs involved creating mailout kits that included an engaging give away and impactful sales collateral. Marketing Director Anthony McDermott labelled them a “major success” with over 40% response rate.